Today I went to a music store to ask for information on a midi drum pad device (such as Roland SPD-S, Alesis ControlPad or M-Audio Trigger Finger), and it led me to think about brands and their meaning to a wannabe-customer.
Why would one buy a branded product instead of a no-name one? For starters, [...]
Archive for the ‘Brands’ Category
Why people choose brands instead of anonymous products
Posted in Brands, Selling on October 2, 2007 | 2 Comments »
Creating a brand without a crew
Posted in Brands, Dream realization, Netura, Web Systems on July 18, 2007 | 2 Comments »
I just read Thomas Gad’s book “4-D Branding: Cracking the Corporate Code of the Network Economy” – a very straightforward and simple book on brand building. After reading the book, I got more convinced that a likable brand is built by one person, or a very small team with a clear, unified vision. Good ideas [...]
