I want to share a few thoughts about selling. Based on my latest adventures in my network.
About what we (at Netura) do
We find out how a company’s business could be expanded or started on the web and make it happen.
How does one sell a (consulting-based) product?
Basically, it’s just about talking to people. We want to do business with a company in need of fresh ideas on how to boost their sales with web-based solutions.
- Search actively and call people
People are not offended if you tell them about a possible solution for their problem. If you genuinely have something of value to offer, the person you’re calling will probably understand that it is an opportunity that could actually boost business. The worst thing to happen is to get rejected. The more contacts, the more clients. - Be where companies are and open your mouth
Every company needs to do things better. If you know something they don’t, they are probably interested if they could use your knowledge and skills. Show some examples of how valuable you could be to them. Show them that you care and know ways to improve their business. - Explain and demonstrate
Sure you have a good website, but even people who can read, might not understand what you’re saying. Or maybe they’re just too busy to listen, even if they should be. When tell about your product to someone, in a live situation, use your own website to demonstrate. This way anyone can get back to the information whenever they please. Client testimonials, demo of your service, videos and all will do a good job telling about your services, but nothing beats a personal contact. - Check your network for opportunities
It’s important to know who you know. Make a map of who you know and see if there are people who might need you, or who you might need. LinkedIn is a good tool for making your network visible.
Those who speak from the heart, will sell and become happy delivering what they love.
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